The cosmetics market is highly competitive, and brand names, logos and other visual identifiers play an important role in helping consumers distinguish one product from another.A business may invest significantly in formulas, packaging, advertising and distribution, but if its brand name or logo has not been registered as a trademark, its ability to prevent third parties from using identical or confusingly similar signs may be limited.For this reason, trademark registration for cosmetics should be considered at an early stage, preferably before the products are launched in the market.This article by A.D.V.N Law Company Limited provides a practical overview of trademark registration for cosmetics in Vietnam under the regulations applicable in 2026.